Online Reputation Management

The reputation of a business is its biggest asset.

All too often, there is a discrepancy between the image perceived by 99% of your customers and the one displayed by search engines. They seldom feature distortions, rumors, false representations and attacks. We help you take control of a truthful online image.

Reputation analysis

Linklift examines online reputation displayed by search engine results for your domain name, key employee names, your core brand and terms directly associated with it.

Alongside typical search results we investigate distorted or derogatory results from the suggest function of search engines. While overlooked in traditional public relations campaigns, these suggestions lead brand searches away from your content before the user can reach the first search results page.

Sifting through press releases, question and answer portals, forums, blogs and social media outlets, we assemble a strategy to treat this feedback. We work out who the key positive and negative influences are, and the spaces they are using to seed their cause.

Reputation management

An actionable plan is devised to address the negatives and market the positives. Depending on the motivation of the influencers and the timing of the complaints, the strategic direct may vary.

For many clients, we have contacted the influencers one by one to diffuse the problem. In the case of simple problems we have been known to create a re-engagement of consumer with the clients product. In the case of more technical issues, we have partnering publishers with equally defiant social media status who are able to 'yell louder' than the negatives. Other tactics have included building actively engaged social media profiles and new pages on additional domains to boost page popularity.

The continual focus of an Online Reputation Management campaign is to ensure the rankings in the top 10 for your terms, or terms recommended by the suggest function, are consistent with your brand's preferred reputation. Most importantly, Linklift has no standardised implementation; we sit down and perform time consuming diagnostics and create a strategy from here.

We understand that these issues have been created out of the impersonal nature of the internet and the only way to combat it is by an approachable, personal and communicative plan.

Reputation monitoring

Once you're at ease with your company's online image through search results, our focus moves to ensure its longevity. Attention is given to make sure the never-ending flow of content regarding your brand will not contain the ranking power to damage your reputation again. Our tools enable an early warning system, preventing harmful issues reaching a critical mass in the first place. .