On page consultation

Critical to Linklift's company culture has been a consistent off page optimisation focus, assuming clients would have on page optimisation under control internally.

Now operating for over five years, we've repeatedly encountered a demand for both. Basically, we keep seeing serious site problems which prevent some clients from achieving the highest possible results in our link development campaigns.

Technical analysis

A classic mistake frequently occurring for our clients internally is an improper configuration of a CMS system, or a poor server setup. This can lead to all sorts of duplicate content problems, indexation issues and abuse from malevolent webmasters. Proper permalinks, http headers, robots.txt files and error handling are other aspects that can all seriously impede a sites rank ability.

We analyse the technical implementation of your site and provide support material for the best practices of search friendly web development. This can be in the form of workshops, implementation guides or longer implementation support.

Information architecture

Information architecture determines a user centric site structure. Linklift can assist you to define the inbound marketing goals and the keywords users associate with your brand. From here, you are able to feel confident developing well researched main categories and their segmentations.

Defining the information scent of your site should coexist with building the architecture. A successful information scent allows users to always feel in control of their journey through your site. This can be acquired through well researched user behavior, clear objectives of the desired user journey and the appropriate use of internal linking structures.

Commonly we perform link development campaigns which cannot be continued without the implementation of an effective internal linking structure. While helping you to better predict the user experience it also greatly affects off page link acquisition strategies.

Content strategy

Competitive, concise and unique content with the intention to engage the user, should be the goal of any content related strategy.

Our step by step content strategies can assist in structuring your content so that it remains customer focused. Content audits evaluate search traffic by landing pages, and key user metrics such as bounce rates and visitor loyalty. From here the landing page content is assessed in terms of on page ranking, social sharing factors, visual design and user appeal.

Content creation should meet two user centered criteria: Evergreen Content acts as the unique, timeless base reference material which allows the user a clear idea of the company focus. Short-Term News allows the site to be continually visited by the user.

Content is also analysed from a outcome based perspective. While most sites naturally focus content to have a conversion outcome, a balanced strategy also including reference centric encyclopedic type of content or social sharing content is vital for long term site usability and trust. In an ideal world we want your users to reference your site as it was Wikipedia and share it like it's You Tube. With the right content balance, your site should be a trusted resource for its users and grow traffic naturally.

We have specialists in-house who are available for on page consultation at any stage of your campaign. .