Link development

Built a beautiful website which is not gaining the beautiful rankings it deserves? Looking to increase popularity to specific pages?

In the online marketing rule book, citations are the basic foundation for great search engine visibility. At Linklift, we make sure your site is getting the right link neighborhood in the right numbers. The following is an introduction to how we can build the search engine attention your website deserves:

Increasing the link ability of content

In the treatment of web-based content, the common approach is focusing time and resources to copywriting. Linklift's method proves this limits the usability and the link ability a site. We have seen the very same copy leading to fundamentally different outcomes in sharing and linking activities, depending on the right visual presentation, information scent, and conversion rate optimisation. We can help you to:

  • Audit and optimise your existing content and information architecture
  • Identify copywriting opportunities
  • Implement technical features and best practices to improve sharing and linking activities.

Boosting the editorial link velocity

"Build it and they will come" unfortunately isn't a broad enough strategy for achieving search traffic. Highly linkable content will only live up to its full potential if it attracts the coverage it deserves. We can support you to:

  • Identify the publications and influencers that are authorities in your keyword space
  • Unearth hidden champions among current stakeholders of your site including users, customers, and partners
  • Create a storyline and motivation system to turn the topical authorities and users into loyalists
  • Intelligently seed your ideas worth sharing at the right kind of venue.

Targeted link campaigns

The digital marketing strategy is in place, the editorial citations are in full swing; what happens next? Chances are your site is going to be hit by the natural link graph fallacy. You receive a high number of links, but not necessarily to the pages where you really need them. We have built a scalable process to:

  • Approach suitable publishers one at a time
  • Provide links to pages that you are looking to boost from sources that are high quality, topically relevant, authoritative, and trustworthy
  • Undertake thorough analyses to eradicate anchor text weaknesses
  • Take on a marketing cooperation approach with tailored independent campaigns.

Linklift's carefully managed campaigns quickly see your perception of your website matched by the perception of search engines. In the long term, link development enables higher traffic, better user interaction and increased conversions. .