Link Analytics

Feel like you receive smart advice in abundance? "You need more high quality links" and "the more citations, the better" are recommendations you find yourself decoding?

Any inbound marketing strategy should be implemented based upon the current status of your website's citation profile. Following the old mantra "What gets measured is getting done" we strive to capture your websites key performance indicators in terms of citations.

Analysis of the citation profile

Links aren't all created equally. Each has its own set of specific characteristics dependent on factors including the websites it is affiliated with. Understanding websites' citation profiles, we know which links play together nicely. Upon an analysis we observe:

The composition of backlinks

  • What are the authority of pages and domains linking to you?
  • What is the breakdown by IP address, C block and name server?
  • Where does anchor text sit within the definitions of brand, keywords, and random text?
  • Are trusted and quality sites sharing enough voice?

The diversity of sources

  • What is the geography and language of the sites linking to you?
  • What kind of website category are we talking about including blog, forum, news site or directory?
  • What page segment is the link located in? Main content, sidebar, footer?
  • On which pages is the link placed? Single deep page, homepage, sidewide, directory wide?

The focus of targets

  • What target pages are receiving the most citations?
  • Are the target pages the ones you really "targeted" to be ranking well in search?
  • Does the anchor text follow the terms you're targeting?

Competitive gap analysis

Search optimisation is a relative game. Your success is dependent on the competitiveness of your product in the search landscape. A Linklift campaign therefore investigates the link profiles of your competitors and identifies the strategies they are pursuing. A competitor's strength and weaknesses assessment is then translated to a validated link development strategy for your site.

Metrics driven approach

While "gut feeling" still rules widely in search, key to the Linklift company culture is the identifying and measuring of proxies for progress. We rely on many self-developed products and leading industry third party tools to gather data and derive performance indicators. Clear monitoring and reporting assists in the mutual understanding of what is needed to achieve your goals and the expected rewards from achieving them.

Proactive action

With the metrics in close sight, Linklift is able to install an early warning system. Invested in the longevity of your site, we engage in continual information gathering on a macro level. Whenever your competitor is enacting a new strategy or if it is seen you may be missing out on a great opportunity, we will help you stay ahead. .